Welcome to
Cialdini Institute's
Influence: The Psychology of Persuasion
Harness the Power of Ethical Persuasion
You know where you want to go.
But you keep struggling to move others in the right direction.
The big question is:
Do you know enough about the science of how people make decisions and how to ethically persuade them?
That's exactly what you'll learn at the Cialdini Institute.
We teach, train, and coach organizations to ethically apply the science of persuasion to achieve their business goals.
You'll learn the systematic approach of our founder, Dr. Robert Cialdini, which is endorsed by business leaders like Warren Buffett, Guy Kawasaki, and Tobias Lütke, and successfully applied at leading companies worldwide.
It’s ethical, it’s efficient, and it’s highly effective.
With this approach, we can help your organization achieve its business goals too.
Don't just take our word for it
Meet
Dr. Robert Cialdini
Dr. Cialdini spent his entire career conducting scientific research on what leads people to say YES to requests.
A small selection of his accomplishments:
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His seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
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His books, including ‘Influence’ and ‘Pre-Suasion,’ have sold more than 10 million copies in 48 languages.
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He is known globally as the foundational expert in the science of persuasion and how to ethically apply it in business.
ROI, That’s Why
Mastering persuasion empowers you to drive success across all business areas.
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Leadership
Skillfully guiding your teams and driving results
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Sales
Closing more deals with science-based, ethical strategies
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Marketing
Delivering compelling messages that captivate and convert
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Communication
Cultivating strong relationships and collaboration
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Procurement
Negotiating smarter, securing better deals for all
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HR
Fostering a persuasive culture and winning the war on talent acquisition
Cialdini is trusted by
How do we get you there?
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Engaging keynotes
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On-demand learning
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Application workshops
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In-depth teaching and coaching sessions
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Internal trainer certification programs
Meet your Licenced Trainer
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I am a professional with a distinguished career spanning 48 years. A graduate of IIT Delhi, and an alumnus of IMD Lausane, I began my career in the construction of oil, gas and chemical plants. I spent 25 years at Det Norske Veritas (DNV), where I held senior management roles with regional and global responsibilities. Later I served as the Managing Director of British Standards Institution India (BSI) for 14 years. Now I help others discover their potential through my coaching and training. I am unique since I bring Top Leadership experience, with hands on International exposure. Giving back my experience and knowledge freely, is my Purpose in life.
