Become a Cialdini Certfied
Ethical Influence Practitioner
Learn directly from Dr. Robert Cialdini - The Guru of Influence
What you can expect
Your program is based on decades of world-class research and its practical application. In addition, we’ve done everything in our power to make it an efficient and positive learning experience.
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100+ short instructional videos with Dr. Cialdini
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Dozens of real-life business examples
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The opportunity to work on your personal influence challenges
After completing your program, you’ll be able to apply the science of persuasion in an efficient, effective, and ethical way. This will dramatically improve your record of success.
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A deep understanding of the science of persuasion
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Insider knowledge on the Principles of Persuasion
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Proven processes, activators, and amplifiers for each principle
How will you benefit
After completing your program, you’ll be able to apply the science of persuasion in an efficient, effective, and ethical way. This will dramatically improve your record of success.
-
A deep understanding of the science of persuasion
-
Insider knowledge on the Principles of Persuasion
-
Proven processes, activators, and amplifiers for each principle
Content Created by:
Dr. Robert Cialdini
Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application.His seven Principles of Persuasion have become acornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of "Godfather of Influence." Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is Influence.
** Research from The Ways to Wealth, January 2022.
Dr. Gregory Neidert
Dr. Gregory Neidert is a Board member of the Cialdini Institute. He has conducted research with Dr. Cialdini and is the director for Influence at Work.
As a professor of psychology and C-level organizational consultant, Dr. Neidert has worked with hundreds of clients in business, non-profit, and government. To help them successfully apply the Principles of Persuasion, he developed the Core Motives Model of Social Influence, which Dr. Cialdini regards as “indispensable in understanding why and how to most effectively apply the Principles of Persuasion.”
Discover What You've Been Missing
So perhaps you’ve read Influence or Pre-Suasion. That’s great. But these programs offer a significant next step. They do so by converting what you’ve learned from Dr. Cialdini’s books into real-life persuasive actions. The "hidden gems" of the Cialdini programs will help you boost your success.
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The secret process
that helps you think from the problem to a set of principles, and through these principles to a set of solutions -
Exclusive information
on crucially important activators and amplifiers -
Science-based exercises
that help you get the most out of the principles -
The moments of power
that help you recognize when others are most receptive to your message -
Practical solutions
to the most common persuasion mistakes -
New scientific conclusions
and real-life examples