The Ultimate Business Skill
In-Person classroom training delivered by Venkataram (Licenced Trainer)
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What is Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion is one of the most powerful methods of convincing others to act in a manner that we would want from them. Influencing others in our daily lives is an inevitable part of a managers, sales persons, marketers or front line executives expected skill. We can influence others through Money, which is in the form of rewards or incentives, we can influence through coercion or violence, or we can influence through the ethical use of the principles of influence. These principles, as uncovered through research, act as decision triggers in humans. There are 7 principles of influence, that are universal, and apply to areas in understanding the principles of influence and persuasion. Dr. Cialdini identifies seven key principles that drive human behavior and decision-making. These principles are widely applied in marketing, negotiations, leadership, and everyday communication. Here's a summary of the six principles:
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Reciprocity
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People feel obligated to return favors or concessions offered to them.
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Example: Free samples often lead customers to feel inclined to buy the product.
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Commitment and Consistency
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Once people commit to something, they are more likely to act consistently with their initial decision, especially if the commitment is public or voluntary.
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Example: Getting someone to make a small initial commitment (e.g., signing a petition) increases the likelihood they’ll support larger related actions.
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Social Proof
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People look to the behavior of others to determine their own actions, especially in uncertain situations.
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Example: Highlighting positive reviews or testimonials to influence buying decisions.
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Authority
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People tend to follow the lead of credible and authoritative figures.
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Example: Recommendations from experts or individuals with credentials enhance trust.
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Liking
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People are more likely to say "yes" to those they like, which can be based on similarity, compliments, or familiarity.
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Example: Salespeople often build rapport to create a sense of connection.
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Scarcity
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People perceive things as more valuable when they are less available.
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Example: Limited-time offers or exclusive deals create urgency.
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Unity
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We say yes to people who belong to us.
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Example: We support people who we consider our family, or a close knit team.
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According to the World Economic Forum and its study, Influence skills will be the fourth most important skill that will be needed by business between 2023 to 2027. Another study by Daniel Pink, a world renowned author, people spend 41% of their
their time in influencing others. In another study it has been seen that top management spend over 80% of their time in influencing others.
How will you benefit
After completing your program, you’ll be able to apply the science of persuasion in an efficient, effective, and ethical way. This will dramatically improve your record of success.
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A deep understanding of the science of persuasion
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Insider knowledge on the Principles of Persuasion
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Proven processes, activators, and amplifiers for each principle
After completing your program, you’ll be able to apply the science of persuasion in an efficient, effective, and ethical way. This will dramatically improve your record of success.
-
A deep understanding of the science of persuasion
-
Insider knowledge on the Principles of Persuasion
-
Proven processes, activators, and amplifiers for each principle
What can you master
Discover What You've Been Missing
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So perhaps you’ve read Influence or Pre-Suasion. That’s great. But these programs offer a significant next step. They do so by converting what you’ve learned from Dr. Cialdini’s books into real-life persuasive actions. The "hidden gems" of the Cialdini programs will help you boost your success.
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The secret process
that helps you think from the problem to a set of principles, and through these principles to a set of solutions -
Exclusive information
on crucially important activators and amplifiers -
Science-based exercises
that help you get the most out of the principles -
The moments of power
that help you recognize when others are most receptive to your message -
Practical solutions
to the most common persuasion mistakes -
New scientific conclusions
and real-life examples
What others say about Venkataram's
Training
Pankaj Rai
Absolutely amazing. Superb.
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Meenu Pardasani
The programme has helped to understand the 7 Principles of Persuasion and its applicability and other principles of influence.
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Raghvendra Gondkar
Excellent session! It will definitely help me in my career and personal life too. Thank you.
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Sangeetha
Will help me use the right strategies for various target groups as part of my function.
Content Created by:
Dr. Robert Cialdini
Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application.His seven Principles of Persuasion have become acornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of "Godfather of Influence." Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is Influence.
** Research from The Ways to Wealth, January 2022.
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Dr. Gregory Neidert
Dr. Gregory Neidert is a Board member of the Cialdini Institute. He has conducted research with Dr. Cialdini and is the director for Influence at Work.
As a professor of psychology and C-level organizational consultant, Dr. Neidert has worked with hundreds of clients in business, non-profit, and government. To help them successfully apply the Principles of Persuasion, he developed the Core Motives Model of Social Influence, which Dr. Cialdini regards as “indispensable in understanding why and how to most effectively apply the Principles of Persuasion.”