Challenger Selling
The Challenger Sales Model is a sales approach in which the seller actively teaches their prospect, tailors their sales process, and takes control of the customer conversation. The Challenger Sales Model is an approach to sales that is tailored to how the Challenger teaches, tailors, and takes control.
Challenger sales works wonders in the new buying behaviours of clients and your efforts to sell larger, more complex, disruptive and more expensive solutions get supported by this methodology
Persuasion
Persuasion skills are extremely important for sales and marketing professionals as they are paid not only to interact with potential customers but also motivate them to invest in organization’s products and services.
According to Robert Chaldini, there are six principles that are natural triggers for decisions by buyers. Using the principles ethically, helps overcome barriers to sales.