Selling your products or services is fundamental to the growth of any business. Selling is a skill that can be acquired and developed. The success of a sales person depends primarily upon their ability to prove the value created by the product or service sold. Sales techniques and methods are time tested and proven so there is little need for anyone to reinvent the wheel.

The fundamentals of selling have not changed over time. Unless the fundamentals of selling are imbibed by a sales person, there is little chance of success. In an up economy, selling is mostly simple due to walk in business. In the down economy, businesses have to have the sales process well oiled with skilled sales persons. Sales 101 is the basic concept of selling one must have